POSiBLE - Marketing Workshop

MARKETING WORKSHOP – Mexico City – July 2016

Ivan Babic leads the marketing workshop for POSiBLE Mexico, the biggest entrepreneurial contest in Mexico, part of Fundación Televisa.

“Marketing is no longer about targets or demographics. In an infoxicated society, where we all are fighting for a piece of attention from people exposed to more than 35k messages per day, it is all about relevance gained through context.”

“Contextual marketing has evolved to the point of identifying and focusing on the specific needstates of specific moments of specific people. Every moment is a chance to win a battle against competitors, substitutes or inertia. Every moment represents an opportunity to be explored with different messages and channels, to trigger a new behavior, to pull consumers towards our brand. Welcome to the era of Moments-Based Marketing.”

Watch the video here:


POSiBLE Mexico – posible.org.mx
Mexico City, CDMX, Mexico – July 2016


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