INXAIT Marketing School - The Art of Storytelling

The Art of Storytelling Workshop – June 2018

The Art of Storytelling – 2 days workshop

Day 1: Why and how to tell a good story. Why storytelling. The storytelling brain. Mnemonics, attentionomics and the purple cow. Brandtertainment. Kinds of stories to tell.

Day 2: Storytelling your brand. Practical storytelling models to plan your campaigns using the “time” variable.

INXAIT Marketing School –
San Salvador, El Salvador – June 2018


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