Campus Party - Where Good Ideas Come From

Where Good Ideas Come From – Guadalajara – July 2016

Good ideas for successful startups are not a matter of good luck. It is all about generating desirability through satisfying unmet needs.

In the Human-Centered Entrepreneurship methodology, good ideas for growing world-class businesses are identified and enhanced through Behavioral Trends.

The 3 steps proposed for having good ideas:
1. Fall in love with a problem (or an unmet need).
2. Fall in love with the market (your future market, through trends).
3. Fall in love with data (and never with your idea).

Campus Party –
Guadalajara, Jalisco, Mexico – July 2016


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