Innovation-Based Strategic Planning

Design your strategic marketing plans based on market trends & innovation methodologies. Design the trajectory of your company for the next years using worldwide trends to detect opportunities, and innovation techniques/methodologies to exploit them, including our proprietary methodologies GAP & BRIDGES™, THE WHEEL™, and BEHAVIORAL TRENDS™.

Involve the general direction of the company and the marketing, sales and innovation departments into an innovation game. Human-Centered and trends sensibility for the teams. Trends usage for the generation of innovative ideas for your company.

The GAP & BRIDGES™ model is our tool to create yearly marketing plans. Instead of “formats to fill” we give you a desing-thinking collaborative game to detonate hypothesis of solutions for your business challenges and problems.