Andrea Lobo and Ivan Babic share with UNAL students, teachers and mentors their vision on how to create real human-centered value propositions to conquer the markets. Every value creation process is a human-centered process that starts by detecting & satisfying unmet needstates, not only in the present, but in the future.
Business as Unusual has coined more than 48 Behavioral Trends for its Human-Centered approach, used for innovation and entrepreneurship. At the end, it is all about value propositions that last.
This workshop is part of a series of initiatives created with RedEmprendia, Santander X, Universidad Nacional Autónoma de México (UNAM) and Universidad Nacional de Colombia (UNAL).
Universidad Nacional de Colombia (UNAL) – unal.edu.co
Mexico City, Mexico – 2019
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